Analog to Digital Sales Force Transformation

Mark Aboud, CPT
60-Minute Session

Analog to Digital Sales Force Transformation

SAP Commercial Sales undertook a complete Digital transformation moving from a traditional call centre sales organization to a completely new approach using a new Digital Sales Motion. As a result, SAP Commercial Sales was able to create competitive advantage through compelling customer experiences. The use of Digital tools such as Linkedin for connecting Socially, Virtual Studios and SAP content tools, significantly boosted top line results and overall productivity. This high performance culture encourages innovation which becomes a multiplier for both results and professional development for everyone.

More About This Speaker

Mark Aboud is the Global Head of Commercial Sales at SAP SE. Commercial Sales operates in 20 locations around the world providing business software to the mid-market customer segment.  Prior to his current role, Mark was Managing Director for SAP Canada overseeing all aspects of SAP’s business and customers in Canada.  Mark previously held executive positions at Oracle Corporation, including President of Oracle Canada and Group Vice President of OracleDirect North America. Mark has a long history in the Software Industry and starting out his career as a software developer. Mark is a former member of the Canadian Council of Chief Executive Officers and former Chairman of the Board of Governors of Junior Achievement of Central Ontario. Mark is an active competitive Masters Swimmer.


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